As you know, at Green Zebra we are all about keeping it simple and focusing on the things that have the biggest impact.
So here is PART 1 of our simple ways to grow your business, without spending a fortune. All based on our experience of running a growing business.
Stay tuned – subscribe to our newsletter list and Part 2 will go straight to your inbox. Just subscribe on the front page of our website.
From your experience what else would you add to the list?
1. Reputation – word of mouth referrals are worth their weight in gold. People buy from people. They trust recommendations from people they have built solid relationships with.
We have just introduced a referral scheme for our clients, so when they recommend us we give them some money back.
Yes, OK, it costs us a bit of money when they refer someone, but referrals have a domino effect and it is more cost effective than direct advertising. If they are happy working with us (we sincerely hope that they are) then we encourage them to spread the word.
It does mean that you must be consistent with your delivery, build great relationships with your clients and ensure that you are meeting their expectations (even exceeding them at times). One bad review also has a domino effect and you really don’t want to go there.
2. Passive income – It’s all the rage. It’s a buzz word that you’ve probably heard bounced around at network meetings – but what does it actually mean?
A Passive income stream is something you sell, usually online, that takes very little, or none of, your your time – like an online course, or a download of a pdf, for example. Having a passive income stream can mean that your basic income is covered or partially covered, giving you more time and freeing up more money/cashflow to focus on growing your business.
So get your thinking cap on – think about your ideal client, what are their pain points? What can you sell online that will help them?
3. Network – not only can networking lead to sales, the people you meet can help you, can knowledge share with you, can provide services that you might use (or recommend to your customers) and they can be your ambassadors.
These days networking takes place just as much online as it does face to face. So if you are reluctant to attend breakfast meetings or large group sessions, get online! Join a few networking groups and see which ones work for you.
A word of advice though, make sure you get involved – be prepared to “chat” to people online, message them, help them out and give advice. You’ll only get back what you put in.
You might think that you’re saving money by doing it yourself but ask yourself this – how much time do you spend each week doing those tasks?
And then ask this – how much more business could you bring in if you had that time back?
As a business owner, you need to be working IN your business rather than working ON it. Outsource as much as you can and spend more time doing the things you LOVE and ENJOY